To standardize, systematize, and deepen marketing, we must first clarify basic marketing concepts.

What exactly does marketing accomplish? OnlyVincent LEUNG selling products?

Let's start with the definition of marketing, then move on to the authoritative viewpoint.

Marketing, according to the American Marketing Association, is the activity, system, and process of developing, disseminating, hulling, and delivering market supplies that are valuable to customers, clients, partners, and society as a whole.

Drucker, the management guru: Marketing's goal is to make selling obsolete. Knowing and understanding customers better, making products suitable for customers and achieving self-selling, making customers willing to buy, and companies providing more products and services.

The management perspective and the social perspective were elaborated by Kotler, the marketing guru: the management perspective - the art and science of selecting target markets and acquiring, maintaining, and increasing customers by creating, delivering, and communicating better customer value.

Marketing, from a social standpoint, is a social process through which individuals and groups can obtain the value they require by creating, providing, and freely exchanging valuable products and services with others.

Marketing can thus be defined as the demand-driven, more efficient exchange (creation, delivery, and dissemination) of market supplies for value. Furthermore, all parties involved in marketing must cut costs.

Customer demand, market supply, efficient exchange, cost, and value are the only five key words in marketing.

Customer Preference

Marketing management is somehow managing demand, integrating the entire industry chain together to provide value, meet, and serve customer demand, because without demand, nothing else is valid.

Demand can be classified into various categories based on various dimensions.

Positive needs require that I be satisfied; negative needs require that I be relieved of pain.

Rigid needs, such as eating well and owning a home; non-rigid needs, such as eating well and investing in real estate.

Painful needs: there is no product or service on the market that satisfies me; itchy needs: there is a product or service on the market that satisfies, but it is flawed and incomplete.

Oil, salt, and vinegar are examples of regular needs that are more consistent throughout the year.

Irregular needs, such as drugs, are emphasizing prevention and preparedness, which is to keep you more regular needs; also, such as cars and household appliances, one-time needs, obviously irregular, so much profit through after-sales.

Health needs, such as library consumption, sports consumption, and so on; unhealthy needs, such as smoking, eating fast food on the street, and so on.

Related article reading:

Want to learn marketing effectively? Take a look at this article.

Marketing work is oriented toward the future of the market, in order for the enterprise to constantly find new growth points.

What exactly is marketing? I'll explain!

Posted by: Pursue the beauty in life! at 04:19 AM | No Comments | Add Comment
Post contains 460 words, total size 4 kb.